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Morewww.paristoprovence.com.au

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PARIS TO PROVENCE

Category : Corporate Members Industry : Distribution & Retail
Restaurants, Patisseries, Cafés & Delis
Wine and Beverages
Fashion, Fashion Accessories, Textile, Wool
Sports, Leisure and Entertainment
National Trust Property, Como House and Garden Corner Williams Road & Lechlade avenue | South Yarra,
Melbourne



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Paris to Provence was Australia’s very first French festival established in May 2010 at the Abbotsford Convent for it’s inaugural event. Since outgrowing that venue on it’s first festival with 5,500 visitors, Paris to Provence moved to its current home - the prestigious National Trust property of Como House and Garden in South Yarra and became Paris to Provence: Festival Français de Melbourne. As a result of it’s continued growth and success, the founder of Paris to Provence has created Victoria’s first free to the public French food market in partnership with Melbourne Food and Wine – coming March 31, April 1 and 2 at Federation Square, trading as Fed in French.

 

Facts and figures about Paris to Provence.

-Australia’s first French festival est May 2010
-Consistent yearly growth attendance

-2016 attendance of over 14,000 visitors
-Boutique festival attracting well travelled visitors ready to spend on all things French

-Exclusive use of Como house’s historic Grand Ballroom for workshops and presentations during the festival.
-Chef Cooking Demo’s and Wine Education Masterclasses

-Located in the heart of the Melbourne French community, in South Yarra
-Strong social media presence of over 12000 followers on facebook and 6000 followers on facebook (when combined with Fed in French social media)
-Year round eDM’s to a targeted database subscription on French culture
-Combines French cliché’s with traditional French culture ( French bulldogs in fancy dress party, escargot eating race, cake contest ) and ( Australia’s only “Santons de Provence” village, French photography exhibition with 300 photos submitted each year, petanque)

-Other activities such as a Fashion catwalk and film screenings

-Ticketed event, thus ensuring visitors are already interested in all things French and want to be immersed in the French culture.

-Employs 30 staff and 20 volunteers yearly

-Often involved in pre festival activations including a popup at Westfield Doncaster, activations at Prahran Market, an organised croissant drop and pre cinema advertising at targeted theatres.
-Openings for new partners and a select number of new businesses from April of each year.
-Waitlist exhibitors each year

 Facts and figures about Fed in French

-First inaugural event in 2017

-Expected to benefit from a portion of the 120,000 visitors attending River Graze over the three days.

-Free to the public event

-Located at Federation Square
-In partnership with Melbourne Food and Wine Festival’s 25th anniversary

-Two dedicated zones (a take home French food zone + a eat on the spot Food zone)
-Course de garçons de café activations

-In conjunction with the 2017 Comedy Festival at Federation Square

-Featuring a popup bistro, Bon Ap

-Over 30 French food and Wine, Champagne, Beer exhibitors

-Currently seeking exhibitors

 

Paris to Provence aims to recreate a traditional French village over three whimsical days. The festival takes nine months to create and each year adds new feature and areas for visitors to enjoy and be interactive with. We warmly welcome any enquiries about Paris to Provence, as well as Fed in French

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